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****QUESTION FROM A READER****
Shawn-
I am in a business that sells products through home marketing
(booking shows in homes, offices, professional organizations, church
groups, etc.). I create and sell candles. So far this year, I am
having a problem in getting people to book shows and I feel that
I have tried everything that I can think of. Can you offer me
some ideas?
Thanks, Linda.
****MY COMMENTS****
From your question it is impossible to tell if you have developed
a unique selling proposition for your business. That would be
the first thing to consider. There are no doubt other entrepreneurs
in your area who sell candles as well. If you haven't gone
through the process of creating a profit-pulling Unique Selling
Proposition for your business, then you need to.
Here's how:
http://www.ShawnMcGeeMarketing.com/leverageusp2.html
Let's assume for the moment that you do have an effective unique
selling proposition. For you it sounds like the challenge is
getting your unique selling proposition out to a critical mass
of people.
Here are a few ideas:
Collect contact info from your customers and send out a pamphlet
or catalog prior to key buying seasons. Make sure every one
of your family members and friends has plenty of samples displayed
at home and in the office. And look for other businesses where
your products complement their offerings and try to negotiate
a joint venture. A gift basket business? A wedding planner?
What about leveraging someone else's success. Is there another
business in your area that makes a killing with home marketing?
Could you persuade that person to promote your products as well?
Could you rent the customer list from that business and send
out a targeted direct mail piece?
I consulted with an entrepreneur a few years ago who started a
candle business out of her home as a side venture. Before too
long she quit her job and was selling her wares full time.
She held "candle parties" at people's homes. She also rented
tables at craft shows and fairs. But the majority of her success
came from word of mouth marketing. Family, friends, customers,
etc.
She quickly began approaching store owners (gift shops, flower
shops, greeting card stores, etc) to carry her product line.
Within a year she expanded her product line to gift baskets
and hired a full time salesperson.
There is plenty of room for growth in your market. You must
think creatively, and leverage your hard work and the hard
work of others.
--------------------
For more Leverage Marketing strategies and ideas take a look
at the ebook: 10 Easy Smart And Resourceful Ways To Outperform
The Competition By Fully Capitalizing On Your Hard Work And
The Hard Work Of Others...
http://www.ShawnMcGeeMarketing.com/leveragemarketing1.html
--------------------
If you'd like to send me you marketing success story,
question, or comment I'd love to read it. Send it to me at:
Include your first name and tell me where you're from.
I often include success stories, questions, and comments
in the newsletter.
--------------------
Best wishes!
Shawn McGee
Leverage Marketing:
Rethink Every Marketing Dollar Your Spend
http://www.ShawnMcGeeMarketing.com
3553 West Chester Pike, #422
Newtown Square, PA 19008, USA
(c) 2007 Shawn McGee
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