Affiliate Do Your Potential Customers Believe What You Say?

Affiliate

****QUESTION FROM A READER****

Shawn - Knowing the evolving world of sales, companies will
do anything to sell their products and will even have fake
testimonials. Having said that, are testimonials from real
customer worth it?... how will prospects know that they are
real?
Thank you,
Nardo

****MY COMMENTS****

One of the biggest challenges for a small business is building
credibility. A fantastic way to build credibility is by generating
a case study or two for your website or marketing materials.
Leading off the testimonials section of your website or marketing
materials with this will add instant credibility to what other
customers have said.

Offer your product/service at a discounted rate or at no cost
to a particularly attractive potential customer or two in return
for the right to create a case study about their use of your
product. Ask the customer to tell you their story and track
their improvement after buying from you. Then include a link
to their site, their email address, or even their phone number
in the case study. (They would have to agree to this of course.)

Your case-study customer may have to field a few inquiries about
their experience with you, however just the presence of their
contact information would do the trick for most potential
customers.

While we're talking about it, a case study makes for an effective
press release or article/advertisement in a local newspaper
or magazine.

Instant credibility.

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If you'd like to send me you marketing success story,
question, or comment I'd love to read it. Send it to me at:

shawn@shawnmcgeemarketing.com

Include your first name and tell me where you're from.
I often include success stories, questions, and comments
in the newsletter.

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Best wishes!

Shawn McGee
Leverage Marketing:
Rethink Every Marketing Dollar Your Spend
http://www.ShawnMcGeeMarketing.com

3553 West Chester Pike, #422
Newtown Square, PA 19008, USA

(c) 2007 Shawn McGee

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