We encounter a boatload of advertising on a daily basis.
A boatload.
Chances are good you have a browser window open right
now that contains some sort of advertising. You might have a
newspaper in the room or a pile of mail, both of which are
likely to include advertising. Just about every television
station runs advertising of some sort.
Even PBS, which claims on its website to "enrich the lives of
all Americans... through the power of noncommercial
television", makes sure to let you know the name and tag line
of every major organization that sponsors their programs.
And when it's not giving airtime to other interests, PBS is
interrupting its shows every few weeks, dozens of times a
day, for 10 minutes at a time to ask its viewers for money.
We can quibble over the definition of "commercial", but it's
advertising nonetheless.
Sorry for the rant on PBS...
The point is we are inundated with advertising all the time.
It is more critical than ever to think outside the box when
creating your marketing messages. Some organizations turn to
an advertising company for help with their business promotion.
For small business owners, there is no turning to advertising
companies for help. It's up to you to create memorable
advertising. You have to create advertising that leverages
whatever opportunity you are given to inspire potential
customers.
Click below to see a few terrific examples of creative
advertising that inspires. Take a moment to consider how you
can reach your potential customers in unique and effective
ways.
http://www.leveragemarketer.com/creative-business-promotion.html
Best wishes!
Shawn McGee
Leverage Marketing:
Rethink Every Marketing Dollar Your Spend
http://www.ShawnMcGeeMarketing.com
3553 West Chester Pike, #422
Newtown Square, PA 19008, USA
(c) 2007 Shawn McGee
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